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Using your advertising budget wisely is crucial for achieving both short-term and long-term business goals. While many companies focus primarily on generating leads to support immediate growth, a balanced approach that combines lead generation with consistent branding can lead to sustainable success.

According to LinkedIn Marketing Solutions, a study from the Institute of Practitioners in Advertising (IPA) suggests that the optimal balance of brand and demand marketing is a 60/40 split—60% branding and 40% direct response—across both digital and traditional marketing channels. This balance ensures that while a company may generate numerous leads, it also cultivates the consumer motivation and commitment necessary for long-term engagement with its products or services.

Aquinas Media can play a pivotal role in this balanced strategy. Our magazines consistently showcase your brand to consumers on a monthly basis, fostering long-term relationships and enhancing brand recognition. Our long-term advertising contracts and opportunities to highlight your expertise help build the consumer "buy-in" needed to convert leads into loyal customers.

Investing 60% of your advertising budget in branding is a strategic move that builds awareness and recognition, communicates credibility, and ultimately fosters trust and referrals. Strong branding efforts lay the foundation for a positive company reputation, making it easier for direct response marketing to convert prospects into clients.

Moreover, consistent branding through our Dallas area magazines not only keeps your business top-of-mind for potential customers but also reinforces your brand values and message. This can differentiate your company in a crowded market, ensuring that your marketing efforts yield more significant and long-lasting results.

At Aquinas Media, we are dedicated to helping you build and strengthen your brand, ensuring that your advertising investments yield optimal results both now and in the future.


For over three decades, Diane has been a devoted member of the Dallas | Fort Worth Catholic community, actively participating at St. Monica Catholic Church where she and her husband Maurice married and their children received sacraments. Despite relocating in 2019, Diane ensured her youngest children completed their education at Mary Immaculate School. Catholic faith and education have profoundly influenced their family life, inspiring Diane to name her business "Aquinas Media," honoring St. Thomas Aquinas. Amidst the pandemic, Diane launched North Dallas Parish Neighbors, a Catholic magazine fostering hope and faith. She subsequently expanded her endeavors, launching two more magazines and serving as Division Advisor for Texas, guiding 20 new publishers. Grounded in prayer, Diane prioritizes her team, readers, and sponsors, expressing gratitude for the opportunity to bring souls closer to God. She finds joy in spending time with family, enjoying walks, reading, and savoring good food.

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